All tagged mystery shopping

1 Star reviews are not a reason to panic

In this article I take a little divergence into my world of service measurement.

When people leave reviews on review sites, you can’t guess why they did it. So the company has this informations and needs to make it useful. How?

Well the reviews need to “be” purposed. Remember, purpose is created.

In the article below you will see how the purpose depend on the user.

The purpose of surveys

The topic of purpose is not always an esoteric discussion about life and the universe.

Purpose applies equally to business tactics such as something as simple as a customer survey.

What's the purpose of customer surveys?