The leadership keynote focuses on Purpose. The central keynote is:
The great companies have a central core Purpose beyond their profitability, strategy, or even mission statement.
This keynote lays out the reason it's important to have a clear Purpose, and how to test if you have one.
The message is weaved as follows:
Why purpose is the most important missing piece.
How to find your Purpose
The 7 steps to testing whether you have a VALID purpose
Implementing your statement of purpose through your organisation
What's in it for you, your staff, and your customers
This keynote is a little more corporate but we still have fun with the participants along the way.
It can be delivered internally as a facilitation session, or in a large auditorium full of other business leaders.
Leaders in organisations, namely:
Again such a simple message that it is amazing that we don’t see the connection – service and sales – interchangeable
— JEANETTE COWDEN, NATIONAL RETAIL SUPPORT MANAGER, WOOLWORTHS
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